Welcome, Marketing Directors! Today, we're going to take a journey into the future and explore the video marketing trends you should be watching in 2023.

As a marketing director, you know that video is the king of content. But what's next? What can you expect from the world of video marketing in 2023? Let's dive in!

The first trend to watch is the rise of short-form video. TikTok has taken the world by storm, and it's no surprise that other social media platforms are following suit. Instagram Reels, YouTube Shorts, and Snapchat Spotlight are all betting big on short-form video. Why? Because they're perfect for capturing attention in a world where people have shorter attention spans than ever before.

The second trend to keep an eye on is interactive video. Imagine being able to click on a product in a video and be taken to a page where you can buy it. Or being able to choose your own adventure in a video campaign. That's the power of interactive video. It engages viewers and makes them active participants in the content.

Next up is the use of augmented reality in video marketing. AR technology is becoming more accessible, and marketers are starting to experiment with it in their campaigns. Imagine being able to try on a piece of clothing or see how a piece of furniture looks in your home before you buy it. That's the kind of experience AR can provide.

The fourth trend to watch is the use of live video. Live streaming has been around for a while, but it's becoming even more popular in 2023. Why? Because it provides an authentic, unscripted look into a brand or event. It's also a great way to build trust with your audience.

Last but not least, keep an eye on the rise of vertical video. As more and more people consume video on their mobile devices, vertical video is becoming increasingly important. It's a great way to fill the screen and provide an immersive experience.

In conclusion, as a marketing director, you need to be aware of the video marketing trends that will shape the industry in 2023. Short-form video, interactive video, augmented reality, live video, and vertical video are all worth keeping an eye on. Incorporating these trends into your video marketing strategy can help you stay ahead of the curve and connect with your audience in new and exciting ways. Are you ready to take your video marketing to the next level?