In today's fast-paced digital world, businesses need to keep up with the latest trends to stay ahead of the competition. One of the most effective ways to engage and educate your audience is through the use of explainer videos.

Explainer videos are short animated or live-action videos that explain a product, service, or concept in a simple and engaging way. They are a powerful tool for any business looking to increase brand awareness, boost conversions, and build trust with their audience.

Here's why you should consider using explainer videos to educate and engage your audience:

Explainer videos are attention-grabbing

In a world where attention spans are decreasing, explainer videos are a great way to grab your audience's attention and keep them engaged. Videos are a more captivating medium than written content or static images. They offer a multi-sensory experience that can capture and hold the viewer's attention for longer.

They simplify complex ideas

Explaining complex concepts can be a challenge, especially when trying to communicate them to a broad audience. Explainer videos break down complicated ideas into simple and understandable terms. They use visuals, animations, and storytelling to simplify the information, making it easier for viewers to digest and remember.

They showcase your brand's personality

Your brand's personality is what sets you apart from your competitors. Explainer videos are an excellent opportunity to showcase your brand's personality and values. By incorporating your brand's unique style and tone into your video, you can create a memorable and authentic experience for your audience.

They improve engagement and conversion rates

Explainer videos are proven to improve engagement and conversion rates. According to studies, videos can increase website conversions by up to 80%. They can also help to reduce bounce rates by keeping visitors on your website for longer. Explainer videos are an effective tool for nurturing leads and driving sales.

So, how do you create an effective explainer video that will educate and engage your audience? Here are some tips:

Keep it short and sweet

The ideal length for an explainer video is between 60 and 90 seconds. Keep your video short and to the point to avoid overwhelming your viewers with too much information.

Focus on your audience

When creating your explainer video, it's essential to keep your audience in mind. Think about their pain points, needs, and interests. Your video should be tailored to your target audience to make it more relatable and engaging.

Use visuals and animations

Visuals and animations are a great way to simplify complex ideas and make your video more engaging. Use graphics, illustrations, and animations to reinforce your message and make it more memorable.

Use storytelling

People remember stories better than facts and figures. Use storytelling techniques to create a narrative that will captivate your audience and make your video more memorable.

In conclusion, explainer videos are a powerful tool for any business looking to educate and engage their audience. They are attention-grabbing, simplify complex ideas, showcase your brand's personality, and improve engagement and conversion rates. By following the tips above, you can create an effective explainer video that will help you achieve your business goals.

If you need help with video production from idea to conception use the link below to get in touch.

Welcome, Marketing Directors! Today, we're going to take a journey into the future and explore the video marketing trends you should be watching in 2023.

As a marketing director, you know that video is the king of content. But what's next? What can you expect from the world of video marketing in 2023? Let's dive in!

The first trend to watch is the rise of short-form video. TikTok has taken the world by storm, and it's no surprise that other social media platforms are following suit. Instagram Reels, YouTube Shorts, and Snapchat Spotlight are all betting big on short-form video. Why? Because they're perfect for capturing attention in a world where people have shorter attention spans than ever before.

The second trend to keep an eye on is interactive video. Imagine being able to click on a product in a video and be taken to a page where you can buy it. Or being able to choose your own adventure in a video campaign. That's the power of interactive video. It engages viewers and makes them active participants in the content.

Next up is the use of augmented reality in video marketing. AR technology is becoming more accessible, and marketers are starting to experiment with it in their campaigns. Imagine being able to try on a piece of clothing or see how a piece of furniture looks in your home before you buy it. That's the kind of experience AR can provide.

The fourth trend to watch is the use of live video. Live streaming has been around for a while, but it's becoming even more popular in 2023. Why? Because it provides an authentic, unscripted look into a brand or event. It's also a great way to build trust with your audience.

Last but not least, keep an eye on the rise of vertical video. As more and more people consume video on their mobile devices, vertical video is becoming increasingly important. It's a great way to fill the screen and provide an immersive experience.

In conclusion, as a marketing director, you need to be aware of the video marketing trends that will shape the industry in 2023. Short-form video, interactive video, augmented reality, live video, and vertical video are all worth keeping an eye on. Incorporating these trends into your video marketing strategy can help you stay ahead of the curve and connect with your audience in new and exciting ways. Are you ready to take your video marketing to the next level?

As a marketing director, you know that storytelling is a powerful tool that can help you connect with your audience and drive sales. And there's no better way to tell your brand's story than with video marketing. In this blog, we'll look at some examples of brands that got video marketing right and showcase the benefits of using video in your marketing strategy.

Example 1: Blendtec's "Will it Blend?"

Blendtec, a blender manufacturer, wanted to showcase the power of its products in a fun and memorable way. So they created a video series called "Will it Blend?" where they would blend unlikely items like iPhones and golf balls. The videos went viral, generating millions of views and turning Blendtec into a household name. By using humor and creativity, Blendtec was able to connect with its audience and demonstrate the benefits of its products in a way that was both entertaining and informative.

Example 2: Dove's "Real Beauty Sketches"

Dove's "Real Beauty Sketches" video campaign aimed to redefine beauty standards and empower women. The campaign featured a forensic artist who drew two sketches of the same woman - one based on her own description and another based on a stranger's description. The results showed that women often saw themselves as less attractive than they really were. The video went viral and sparked a conversation about beauty standards and self-esteem. By using a powerful message and emotional storytelling, Dove was able to create a powerful and memorable campaign that resonated with its audience.

Example 3: Old Spice's "The Man Your Man Could Smell Like"

Old Spice, a men's grooming brand, wanted to revitalize its brand image and appeal to a younger demographic. So they created a video campaign featuring a suave and confident spokesperson named "The Man Your Man Could Smell Like." The campaign went viral, generating millions of views and making Old Spice relevant and cool again. By using humor and creativity, Old Spice was able to connect with a new generation of consumers and increase sales.

These are just a few examples of brands that used video marketing to great effect. So why is video marketing so effective? Here are some benefits:

• Video is engaging: Videos capture attention and can communicate a message quickly and effectively.

• Video is shareable: People love sharing videos they find interesting or entertaining, which can lead to increased brand awareness and exposure.

• Video is memorable: Videos are more memorable than text or images, which can help your brand stand out and be remembered by consumers.

• Video is versatile: Videos can be used for a variety of marketing purposes, from product demos to brand awareness campaigns.

In conclusion, video marketing is a powerful tool that can help you connect with your audience and drive sales. By using storytelling, creativity, and emotional appeal, you can create videos that resonate with your audience and make your brand memorable. So why not give video marketing a try? It just might be the missing piece in your marketing strategy.